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  • Writer's pictureJennifer Kyulule

7 Musts of Online Marketing

1. Have an updated website.

Most potential customers will visit your website before doing business with you. Like the old saying goes, first impressions matter. Just like you wouldn’t let repairs such as a faded awning or broken doorbell go unrepaired, you shouldn’t let the appearance and functionality of your website be substandard, either.

2. Have a good social media presence.

You don’t need to be on every single platform out there to have an effective online presence. However, you do need to identify what platforms your customers/potential customers use and provide valuable content for them on a consistent basis.

3. Have a good system for email.

Most companies do not have a good email plan. Take time to invest in researching and implementing a good crm (customer relationship manager). A good email marketing plan will deliver valuable information for your customer, increase sales, as well as customer loyalty in your competitive space.

4. Work on your SEO.

There are many different types of SEO (search engine optimization). In a nutshell, the better you are at SEO, the more google will trust your site and deliver your business when someone is searching for your service or keywords related to your industry. It’s not a one and done. Your SEO should be updated and worked on continuously.

5. Take advantage of Google Business Listing.

Make sure you have claimed your business listing AND claimed your business listing on Google Maps. Once you have done that, maximize the opportunities by having all your information up to date and intentionally update your pictures on your profile. 96% of people search on Google, so this could be a great opportunity for you.

6. Have a marketing calendar.

It doesn’t matter how big or small your company is. To maximize your full potential, you need to be intentional with your business goals both short and long term. Design a marketing plan before the beginning of a quarter that spells out exactly what promotions, goals, and other objectives you wish to meet.

7. Stick to what you are good at.

If you have been in business for more than 5 years, you have already beat the odds and proven there is a need for your company. If you are not naturally exceptional at social media, hire someone who is. You’re still the boss, it’s still your company, but bring in someone (either by hiring in house or outsourcing) that knows what they are doing and can deliver results.

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